THURSDAY 19TH OCTOBER 2023

Densitron  Selects NAB Show New York For US Haptics Product Debut

CRAWLEY, UK, 19 October 2023: Densitron, the global leader in display, touch-based interfaces and specialized ODM+ outsourced product design and development for broadcast manufacturers, will showcase its latest HMI and control system innovations on Booth 605 at NAB Show New York from October 25-26. In addition to the North American debut of the 2RU Haptics product, Densitron will be showcasing the new Jogdial encoder alongside their signature Control Panel Suite, which includes a complete range of solutions, ready to be used out of the box.

A key focus for Densitron at trade events throughout 2023 has been its ability to support broadcast manufacturers and systems integrators (SIs) with modular solutions that can be easily incorporated into new and upgraded products. NAB Show New York is no exception and will find the company presenting its flagship IDS Control System and Control Panel Suite of finished products, which can be white-labelled by manufacturers to accelerate product development, or made available to SIs and end-users to enhance their studio operations. Powered by ARM or X86 processors, the panels can be used out of the box, while also offering the comprehensive configurability afforded by touch technology. All control panels can be deployed with Densitron’s control technology or loaded with the customer’s own preferred software.

Pete Semerak, SVP Product at Densitron, comments: “At NAB Show New York we will be underlining our ability to provide solutions that help broadcast manufacturers reduce their own R&D burdens and free up valuable resources to concentrate on core activities. Making the decision to work with Densitron allows you to benefit from our reliable, highly-developed supply chain and talented engineers and manufacturing team, as well as superb bespoke solutions that combines the best of our intellectual property with your specifications and requirements.”

Tactile control and haptics constitutes another major element of Densitron’s development work, and this will also be well-represented at NAB. Making its North American debut, the new 2RU Haptics product provides a ‘building block’ HMI that can be incorporated into vendors’ own designs. Presented to a rapturous reception at IBC 2023, the product’s success confirms the popularity of touch technology’s feedback and confirmation of its benefits across broadcast media.

Finally, Densitron will present its Jogdial encoder following a positive response at IBC and the NAB Show earlier this year. Available in both 1 and 2 knob forms, the Jogdial enhances the tactile experience for Densitron’s 2RU rack-mounted range, providing a vital new component in ongoing efforts to enrich the tactile experience of future sets.

With one of its strongest and most comprehensive presentations to date, Mark Price – SVP Densitron Broadcast Sales – is looking forward to a highly productive show. “This event is an invaluable meeting point for customers, including those on the East Coast, and a welcome opportunity to present our latest innovations in control and haptics. This year, we expect it to help us both consolidate existing partnerships and establish new ones with manufacturers in North America. It will also serve as a touchpoint for us as we begin to chart a course that leads to the NAB Show in Las Vegas next April.”

Densitron will exhibit on Booth 605 at NAB Show New York 2023.