WEDNESDAY 09 DECEMBER 2020

Densitron Announces New Reseller Partnership with Primecast Technical Solutions

KENT, UK, 9 December 2020: Densitron, the global leader in innovative Human Machine Interaction (HMI) and display technology, has announced a new reseller in the form of Qatar-based Primecast Technical Solutions. Located in the city of Al Wakrah, the company will serve as a reseller for Densitron's innovative products, including the IDS (Intelligent Display System) solution, in Qatar and other key territories in the Middle East.

Part of the hugely successful S'hail Holding Group, Primecast Technical Solutions provides systems integration, design, consultancy and equipment supply services to the broadcast and media industries. In recent years, it has undertaken flagship design and integration projects for leading regional broadcasters, including Qatar Media Corporation, Al Rayyan Satellite Channel, beIN Media Group and Al Jazeera Media Network - the last-named project involving a close collaboration with Densitron that entailed the extensive specification of the IDS solution.

The successful deployment of IDS at Al Jazeera’s studios in Qatar - where it provides call timing, indicator lights and core GPIO functionality - further confirmed the solution's capability to the Primecast team. According to Reuben Such, Global Business Director of Densitron IDS: "We have got to know the team well over the last few years, during which time they have had the chance to become fully acquainted with IDS. As a leading SI and tech supplier, they are always looking for systems that can deliver genuine operational benefits and efficiencies to their customers, and IDS fits this description not only in the core area of broadcast - but also in other areas such as AV and the medical sector. We are therefore delighted that they have become a reseller for us and look forward to growing the footprint of IDS in Qatar and elsewhere in the region."

Sameh Qaddoura, Technical Manager at Primecast Technical Solutions, comments: "Densitron's IDS solution is ideally suited to the changing needs of broadcast and other sectors with its flexible, scalable approach to display and control. Following on from its successful integration at Al Jazeera here in Qatar, we anticipate significant interest from other operators around the region and look forward to working with Densitron to maximise our reach as a reseller of the IDS solution."